March 2026 report
Northwind Goods, last 30 days
Hi team, here is how the last 30 days played out across the funnel. We shipped two checkout fixes, called one PDP test, and lined up next month's priorities. Highlights below.
Executive summary
Conversion rate rose to 2.4% as the checkout fixes landed, lifting revenue per session despite flat traffic. The PDP trust-badge test reached significance and shipped. Mobile remains the weakest step in the journey and is the focus for April.
Health and journey
What changed this month
- Checkout fixes shipped, lifting completed checkouts by an estimated 4%.
- PDP trust-badge test reached 95% confidence and was promoted to a fix.
Key learnings
- Social proof near the price outperforms social proof in the footer.
- Mobile cart abandonment spikes at the shipping step rather than at payment.