See where and why intent leaks out of your funnel
Journeys arranges every observation Spar finds into the stages that affect a buyer's psychology as they move through to checkout.
A list of problems is not a plan
Most audits hand you a long list with no sense of order. Mapped onto your journey, the same findings show which stage is costing you the most, so you start with the one losing the most revenue instead of guessing.
- Hero never says what you sell or who it is for
- Reviews sit below the fold, far from the buy button
- Shipping cost only appears at checkout
- Checkout forces shoppers to create an account
- No reorder path for returning customers
- Product images load slowly on mobile
Every item looks equally urgent. Nothing tells you which one is actually losing the sale.
- 3406Friction
Account wall before checkout
- 4405Confidence
Shipping and returns unclear
- 5103Trust
Proof missing at the decision
Friction scores lowest, so that is where you start. The order is the recommendation.
Click a stage, see the whole story
Every stage opens into a health score, the behavior metrics behind it, and the specific issues holding it back. Each one carries a severity and a recommended fix, ranked by impact.
Health score
The score blends these GA4 behavior signals with a UX burden score built from the issues below.
- BlockerCheckout forces shoppers to create an account before paying
Fix: Turn on guest checkout and measure the lift in checkout completion.
- MajorExpress pay (Shop Pay, Apple Pay) sits below the fold
Fix: Surface express checkout at the top of the cart and checkout.
- MinorCheckout shows no progress indicator
Fix: Add a step indicator so shoppers see how many steps remain.
Every finding is tagged so the order is obvious
Each finding lands in one of four tiers. Within a stage, findings are then ranked by the revenue impact of fixing them, so the top of the list is always the most valuable thing you can ship next.
Blocker
Stops a visitor from moving forward at all. A broken add-to-cart, a checkout that errors. These pull a stage score down hardest and get fixed first.
Major
Friction that costs conversions without stopping the visitor outright. Hidden costs, confusing navigation, weak product information.
Minor
Small rough edges worth tidying once the bigger issues are handled. Polish that adds up across thousands of sessions.
Strength
What is already working. Journeys flags these too, so you protect the parts of the journey that are pulling their weight.
Journeys is where the audit becomes a plan
It sits between the diagnosis and the work. The audit feeds it, and from any stage you move straight into the fix.
The storefront diagnosis every other feature is built from.
The evidence behind every finding, from analytics to reviews.
Search how top stores in your space solve the same problem.
Page-level fixes behind each stage.
Turn the top opp into a live experiment.
Write up findings and share the plan.
Ask the funnel questions in plain language.
Find out which stage is costing you the most
Connect your store and Spar maps your funnel into scored stages, so the next thing to fix stops being a guess. The first 14 days are free.