Every gap comes with the proof behind it
Behind each finding Spar stacks the evidence it read to get there: a behavior metric from your analytics, a Clarity session recording of it happening, and the theme your customers keep raising in their reviews. You can point to the proof.
Shoppers reach the cart, then abandon when the shipping cost appears for the first time.
Backed by three sources
73%
Cart abandonment rate
Session replay: cursor hovers the shipping line, scrolls up twice, then leaves.
“Loved the product but the shipping at checkout was almost double what I expected. Felt like a bait and switch.”
Verified review, theme: Shipping confusion
What Spar reads before it flags anything
The audit pulls from three places at once. The numbers tell you where conversion leaks, the recordings show how it plays out, and the reviews tell you why in your customers' own words. Each one covers a blind spot the others have.
Analytics
Google Analytics
The numbers that show where behavior drops off.
- Checkout completion and cart abandonment
- Conversion rate by device and traffic source
- Where sessions exit before they buy
Recordings
Microsoft Clarity
The session recordings that show how it happens.
- Rage clicks and dead clicks on a page
- Scroll depth and where attention stalls
- The exact moment a shopper hesitates
Reviews
Reviews and feedback
The words customers use about what frustrates them.
- Reviews pulled in from your review platform
- Themes mined from what shoppers repeat
- The complaint behind a low rating
One finding with multiple sources
On their own, a metric, a recording, and a review are each easy to wave away. When all three point at the same spot in the funnel, Spar merges them into a single finding and keeps every source attached to it.
Google Analytics
73% cart abandonment, well above this store's baseline
Microsoft Clarity
Replays show shoppers scrolling back to the shipping line before they leave
Customer reviews
A recurring Shipping confusion theme across recent reviews
Surprise shipping cost at the cart is driving abandonment. Surface the cost earlier so shoppers see it before they commit.
Scattered reviews become named themes
Spar reads through your reviews and feedback and groups what people repeat into themes it can act on. Each theme carries how often it came up and the sentiment behind it, so a stack of one-star reviews turns into a short list of the problems worth fixing.
Shipping confusion
34- “Shipping was way more than I expected at checkout.”
- “No idea what delivery would cost until the very last step.”
Sizing doubt
21- “Ordered my usual size and it ran small, had to return.”
- “Wish the size guide was easier to find on the page.”
Returns hesitation
12- “Couldn't tell if returns were free before buying.”
Quality praise
48- “Material feels far better than the price suggests.”
- “Exactly as pictured, will be buying again.”
Illustrative themes. Yours are mined from your own reviews.
Research is what makes a finding trustworthy
The evidence here is what gives every audit finding its weight, so prioritization and tests rest on proof instead of opinion.
The storefront diagnosis every other feature is built from.
Findings mapped into scored funnel stages.
Search how top stores in your space solve the same problem.
Page-level fixes behind each stage.
Turn the top opp into a live experiment.
Write up findings and share the plan.
Ask the funnel questions in plain language.
See the evidence behind your own funnel
Connect your store and Spar reads your analytics, recordings, and reviews, then shows you each finding with the proof attached. Start a 14-day free trial and run the first one on your own store.